An idea worth
paying attention to.
We begin with your audience, your message and what you want people to feel. I shape the concept, treatment and visual direction.
DIRECTOR / STORYTELLERBASED IN CANADA · WORKING WORLDWIDE
EDBER
MAMISAO®
AWARD-WINNING COMMERCIAL DIRECTOR
Expanding what’s possible
with AI filmmaking.
I create cinematic AI ads for brands,
from concept to final cut.
IMAGINATION, DIRECTED.SCROLL TO DISCOVER ↓
01 — SELECTED AI WORK
Impossible imagery.
Human feeling.
Stories that make you stop.
Images that stay with you.
Unstruck Sound
Eighteen films. Eighteen seconds each. A monochrome world of bodies, light, and transformation, created to introduce the Unstruck Sound e-book.
AI ADVERTISING SERIES · SELECTED STILLS
THE CRAFT BEHIND THE IMAGE
New tools.
The same instinct
to move people.
02 — COMMERCIAL DIRECTING BACKGROUND
Experience behind
the imagination.
I bring more than a decade of commercial directing to a new way of making films.
My directing work has included campaigns for Facebook, Ford, UNICEF, Jollibee and Cebu Pacific. Earlier roles at Disney–ABC and Live Nation built a foundation in production, editing and colour—craft I bring to every frame.
Today, my focus is AI advertising. I combine storytelling, direction and hands-on post-production to take a brand’s idea all the way to a finished film.
View my commercial directing reel ↗FacebookFordUNICEFJollibeeCebu Pacific
SELECTED RECOGNITION
First prizeHive3 × Harvard Business Review
Generative AI Video Ad Contest · 2023
Sharing the craftAI Filmmaking Masterclass
Sine Film Fest · Toronto · 2024
03 — FROM IDEA TO FINISHED FILM
Your ambition.
A complete film.
One creative lead throughout.
Built around your brand’s story.
An idea worth
Every frame,
with intention.
I develop the imagery and motion with generative AI, directing the look, atmosphere and visual continuity around the agreed story.
From beautiful shots
to a compelling film.
Editing, colour, music and sound bring the pieces together. We refine the film through agreed review stages and prepare the final delivery.
04 — LET’S MAKE SOMETHING
What do you
want people
to feel?
Tell me about your brand, your idea,
and the film you want to create.
Direct brand commissions & agency collaborations.